# $MOBY

## Vision

Moby is built to be the definitive hub for discovering, analyzing, and trading every on-chain asset—memecoins, prediction contracts, utility tokens, RWAs, and whatever comes next. As capital and data move on-chain, blockchains become the richest source of market intelligence. Moby taps that real-time signal to surface opportunities faster and with more transparency than legacy Web2 tools. 

## Flywheel

Our goal is to make $MOBY the quinessential definition of an Internet Capital Markets token. To this, we continue to roll out for features to deeply intertwine $MOBY with our Moby products. As our Moby products see more success → these network effects should reflect in the token.  

Our tokenomics consist of two ever-growing parts, **Buyback Mechanisms** and **Holding Mechanisms**. 

### Buyback Mechanisms

Fees generated used to buy back $MOBY off the market:

* **50% of swap fees** → from all Moby products go towards buying back $MOBY. 
* **50% of banner and Pro upgrade fees** → on MobyScreener.com go towards buying back $MOBY (DexScreener made $50 million+ off of this business model in 2024)

### Holding Mechanisms

Hold **$MOBY** to unlock:

* **Trending (5m & 30m)** — early momentum views. **Req:** 10,000 $MOBY
* **Active + Global DCAs** — near real-time accumulation/selling. **Req:** 15,000 $MOBY
* **50% Off Token Upgrades** — Pro boosts & custom banners. **Req:** 20,000 $MOBY

*$MOBY is a fair-launched coin, deployed initially on Pump Fun, with 100% of the supply circulating.*

*The Holding Requirements to access the Premium features above will roll out later this year.* 

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📖 Full spec: $MOBY [Whitepaper](https://odd-chopper-fec.notion.site/MOBY-Whitepaper-20a2df75803e80e5af6edd22d8efb1b5)
{% endhint %}

## Flywheel Effects

**Buyback Mechanism Flywheel:**

1. **Better product** -> more users
2. **More users** → more trading volume, upgrades, and fees
3. **More fees** → more $MOBY buybacks.
4. **Better product ->** more users

**Holding Mechanism Flywheel:**

1. **Better product** -> more users
2. **More users** → more demand to hold $MOBY to unlock features
3. **More holding** → less available supply
4. **Better product ->** more user

We will continue to integrate flywheels that deeply intertwine our Moby products and $MOBY.